The challenges of starting a brand
Proud me climbed the first mountain, and found a solution for my dusty hockey stick. From now on I’m always going to grip my hockey stick with a fresh RIBBON Sportgrip : ) Oh no… there it is already, the second mountain I have to walk, or rather RUN up. What about all the other things that come into play when starting a brand. Let’s start with designing a logo. Because a brand without a logo is like playing hockey without a hockey ball, that doesn’t work at all.
The creative process: designing the perfect logo
The creative mind of Angelique, a very close friend, produced numerous amazing logo ideas. Take a minute to look at all these sketches and try to pick one design you like the most, I guarantee this is a daunting task… keep in mind the RIBBON logo must be colorful and it becomes a bit easier to choose.

It was a hell of a job to make that final decision between all those potential RIBBON logo’s. Luckily Angelique was by my side and gave me good advice. This resulted in the design of the definitive, and very tasty RIBBON logo you see everywhere these days. I cannot put into words how thrilled I am every time I see that characteristic ‘R’. Somehow I have that strange nervous tick to brand every item around me with a RIBBON sticker, so yes I am thrilled a lot during the day : )
The next challenge: creating a website
Oké, I could continue talking for hours and days about this nice beautifully good looking RIBBON logo, but enough about that. I already ran up a bit higher on the second mountain and the next step is creating a website. I told you I am a crazy sport freak, but the IT world is totally new for me… obviously, I didn’t get a whiff of that sock.
When facing the second mountain I came across a really steep slope, called: ‘creating a website’. I didn’t have any choice, I had to face this heavy and steep climb and it took me a lot of time… want to know why? Stay tuned, I will tell you everything about the obstacles I faced when building a website without any IT knowledge in the next blogpost!
Regards,
Lieke 👋
Proud founder of RIBBON Sportgrip