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Proud me climbed the first mountain, and found a solution for my dusty hockey stick. From now on I’m always going to grip my hockey stick with a fresh RIBBON Sportgrip : ) Oh no… there it is already, the second mountain I have to walk, or rather RUN up. What about all the other things that come into play when starting a brand. Let’s start with designing a logo. Because a brand without a logo is like a playing hockey without a hockey ball, that doesn’t work at all. The creative mind of Angelique, a very close friend, produced...

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Lieke here! You are listening to a self-confessed ‘hockey-gear freak’. After a way too long lockdown due to the COVID pandemic, I was finally allowed to hockey again. Searching in the garage, I found my hockey stick covered with a thick layer of dust. My freaky sport gear mind told me I needed to prepare my stick to shine again. What’s a better way to pimp your stick than putting a new hockey grip on it?! I faced a problem... I could not find a hockey grip that met my high standards. That’s when I took the plunge and decided...

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